Lyft India, 2019

The goal of this project was to take an existing brand and design ad campaigns in a country that this brand currently doesn't exist in. Due to the increase in population and high number of app based rides users, I decided to take Lyft to India. I decided to use Lyft’s poppy, colorful look, and the signature font and icon to give across the message of the energizing the growing brand of Lyft to the Indian audience.